Google Music Has Competition Shaking In Their Cyber-Boots Google Music Has Competition Shaking In Their Cyber-Boots

Speculations have gone on for years about Google launching a music service (or multiple services) that would take a bite out of Apple’s unrivaled 28% share in the music retailing business. As can be expected from Google, speculations are looking to become reality quite soon. Google has been quite vague about its plans to step into the music mix, one thing is for sure: it will happen, and it’s putting a fire under the ass of the competition. The music download service will certainly be tied directly to the Google search engine, becoming the first choice for every consumer that searches a song, album or artist, and will also be linked directly to phones using the Android operating system.
While Google’s music download service is undoubtedly striking fear into the heart of Apple, the trouncing won’t stop there. Music download are only a starting point to ween people onto Google’s greater ambition: a cloud-based music streaming subscription service. Seeing as Apple recently bought up and shut down music streaming service LaLa.com, it seems likely that they are harboring plans to launch a music streaming service of their own, and something tells me their scurrying to get on their horse at the sight of the Google clouds forming.
The Google streaming service will also be tied directly to the search engine as well as to Android phones, allowing users access to a world of music wherever they go without the necessity of storage. This is obviously bound to put a dent in Pandora’s viewership as well as European streaming titan Spotify, which has recently been looking to move into the U.S. market. One thing that sets Spotify apart is its ‘offline’ mode, which allows premium users to keep specified playlists synced to tracks on their computer or phone and listen to them outside of internet service. It is questionable whether the Google service will include this feature.
The major setback that has kept Spotify out of the U.S. market has been the tricky negotiations with record labels. A rub that Google is adamantly smoothing out with the help of their new music attorney Elizabeth Moody, whose track record is further proof of Google’s unwavering intentions to dominate the music retail and streaming business. Can anyone stop them…?



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