Boys Noize Interview – Electric Daisy Carnival 2010 Boys Noize Interview – Electric Daisy Carnival 2010

Boys Noize EDC 2010

Boys Noize EDC 2010

To see the full event write up and other interviews from EDC 2010 go to Electric Daisy Carnival 2010

PPM: So I heard you just got off the plane?

Alex: Yeah, this afternoon.  I just got to EDC right now.

PPM: Wow, I love all the energy you have even after all the traveling.

Alex: Haha well, it hasn’t hit me yet.

PPM: Is this your first time at EDC?

Alex: Second time, I played here last year.

PPM: How does EDC compare to other European festivals?

Alex: Well the festivals over there, I mostly play a mix of electronica, punk, and rock.  The people want a different selection compared to over here.  But you know, there is something honest about festivals.  Those kids just want to lose their minds.  Sometimes when I play a rave, it’s in a club full of hipsters and it’s just not the same.

PPM: Your set is in a few hours, how are you doing so far?

Alex: I’m good!  It’s weird, even on my first DJ set, when I was a warm-up DJ at 16, I never got to nervous.

PPM: *Looking down into the sold out stadium* Even playing to a crowd like that, you have no problems?

Alex: Well yeah, I get a bit excited because I’m thinking, “What the hell am I going to play!?”

PPM: You’re probably on a plane a lot, what is the hardest part of traveling?

Alex: The hardest part is the traveling itself.  All the time, when you’re touring, you go from the bed to the car.  You then drive to the airport and sit there, waiting for your plane.  You get on the plane to land and drive again to another hotel.  When I get out of the car to walk to the hotel is really the first time I have actually moved.  Thats why, when I get to a city, I love to just walk around.

PPM: So how do you like L.A.?

Alex: I like being here, it’s pretty special I might say.  There is always good weather which is great for a guy from Berlin.

PPM: With all the touring you do, how do you keep sets fresh?

Alex: Since I started DJ’ing, I’ve always looked for the next record.  I’m the kind of DJ what will always try out new stuff.  It helps that I have my own label and I’m an artist as well so I have greater access to new releases.  At a festival, people come to see the artist and that artist’s music mostly.  Because of that, I tend to play more of my own music.  I would stop DJ’ing right now if I only played the hits.  For me, the most horrible thing to do is to play music over and over.  I play B tracks and when those get popular I take pride in that and move on to something else.

PPM: Do you handle your own Twitter account?

Alex: Yes, right from my cell phone.

PPM: I was reading your tweet about your N.E.R.D. remix leaking early.  Do you embrace the way music spreads so quickly or are you more mad about the piracy?

Alex: 3 years ago, when I discovered illegal links to my music on blogs, I was a bit angry about it.  I think musicians put a lot of time into the music they create and they should get something back in return.  For me, I’m a music lover and vinyl addict.  I have 12,000 records at home and everyday, when I was a kid, I would look for new music.  At first, I was upset because I felt something special would die.  Music stores would not need to exist anymore with the internet becoming more popular.  I now understand that that’s just the way it is.  Kids today discover music on the internet, not a music store.  To these kids, who have never seen vinyl, they may not understand that you have to pay for music.  I’m more fascinated by how  quickly my music spreads.  There’s a crazy energy about it and there is no use getting upset about it.

PPM: Did you have any any artist or genre influences?

Alex: I don’t like a clean record with a high production budget.  When I first started playing, I was more into deep house.  I looked for records that weren’t perfect and that had an interesting sound.  I grew up around music.  In the 80’s my brother was buying acid and rap records and my mother liked disco so when I was growing up, I was always within that ballpark.  When I was 13, I bought all the music I knew from my childhood like early house records.  I then worked in a record store and I had all the cool house to discover because it was all right in front of me.  I just had to take the time to look for it.

PPM: So would it be safe to say you’re a vinyl purist?

Alex: Yeah, I’ll buy it but I won’t play it at gigs.

PPM: When you were growing up, what were your first decks?

Alex: The first decks I had were Reloops and they were awful!  I had one job and I couldn’t afford Technics.  When I had a job at the record store I took a pair of Technics home and worked at the store to pay them off.  I was 19 and still couldn’t pay them off, even after working there for 4-5 years!  Once you managed to mix with Reloops, you can mix with anything.  Once I got my Technics, it was like luxury.

PPM: Did you end up keeping the Reloops?

Alex: Oh no, I got rid of those as soon as I could.

PPM: You have made yourself quite famous with your distinctive Boys Noize sound.  Are you happy to stick with the same formula that you know people like?

Alex: Oh no, with every record I do, I try to start from scratch.  A lot of DJ’s have a structure they follow but I can’t do that because it’s boring.  For example, I worked with the piano player from Feist.  He’s a great guy and I’m happy with what we came up with because it’s a different sound I had never made before.

PPM: Is there anyone you’re looking forward to working with in the future?

Alex: Anyone who is inspiring.  I get approached by a lot of people now but I have to make sure we both get something out of studio time.  I want to be amazed with what we create and the end result cannot just benefit the other person.

PPM: What do you look for in an artist to sign them to Boys Noize Records?

Alex: It’s got to be something that inspires me.  There are times when I think to myself, “I’m signing this music but it’s something I want to create.”  That thought is great because the new artist is pushing me to do better.  I’m really looking for young artists who don’t care what is popular.

PPM: Any future releases on Boys Noize Records that we should be looking out for?

Alex: Yes, definitely Djedjotronic.  He’s a cross of house and techno and he has a sound more DJ’s should try and follow.  He creates in a way that nobody else does.  He lines up all the machines and does everything live.  Sometimes it’s really bad and sometimes it’s really magic.  His CD is coming out soon.



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